One standard.
Delivered anywhere in the world.
AUREL is built as a globally deployable brand from its foundation. Trademark strategy, service architecture, and operational standards designed for international markets from day one — not retrofitted later.
Passpoint and OpenRoaming —
the infrastructure of seamless.
Wi‑Fi Alliance's Passpoint automates network discovery and authentication. A device recognises a trusted network and connects — without a password screen, without a portal, without friction. The guest arrives and the network is simply there.
WBA's OpenRoaming builds on Passpoint to create a global, automatic, secure Wi‑Fi framework. Venues participating in OpenRoaming offer a level of trust and seamlessness that standard Wi‑Fi cannot match.
Tokyo Metropolitan Government announced a major OpenRoaming expansion partnership with WBA in January 2026, describing over 20 million monthly public Wi‑Fi accesses. The direction of travel for premium connectivity is clear.
AUREL designs environments to be Passpoint-ready and OpenRoaming-aligned wherever the client's ambition warrants it. This is not a future option — it is a deployable design decision today.
Zero-friction onboarding
Devices connect automatically in Passpoint-enabled environments. No password, no portal, no staff intervention.
Trusted authentication
OpenRoaming provides cryptographic-level trust. Guest credentials are secure, never exposed to the venue network.
Global portability
A guest whose home carrier participates in OpenRoaming roams seamlessly into your venue as if it were their own trusted network.
Scalable to any geography
The framework operates identically in Tokyo, Dubai, London, or New York. One standard, consistent across every AUREL installation.
Premium connectivity
has no geography.
Europe
EUIPO-registered mark strategy, GDPR-aligned data handling, EU-wide service architecture. Boutique hospitality, private residences, executive offices across continental Europe and the UK.
Middle East
High-density luxury residential and hospitality markets. Private villa estates, five-star properties, executive spaces in the Gulf. Seamless multilingual guest access.
Asia Pacific
Tokyo OpenRoaming partnership ecosystem. Precision hospitality markets. Technology-forward executive environments across Singapore, Hong Kong, Japan, and Australia.
Americas
Ultra-high-net-worth residential design. Premium hospitality. Executive private offices. USPTO trademark protection layer for US market entry.
Global Properties
Multi-property programmes for international hotel groups, private estate portfolios, and global members club networks. One standard. Consistent everywhere.
The AUREL name is being
protected in every key market.
EU-wide trade mark — single application, 27 member states. Priority filing route for AUREL.
International filing via Madrid System once EU basic mark is established. Covers 130+ jurisdictions.
US mark protection for Americas market entry. Filed on AUREL as commercial expansion confirms.
National route. Supports Madrid filing as Office of origin. Covers Bulgarian-first commercial presence.
Trade mark filings require official registry credentials, identity verification, and payment outside this platform. This architecture represents the strategic plan, not confirmed filed registrations. Sources: EUIPO, WIPO, USPTO, Bulgarian Patent Office, Your Europe.
A global programme
starts with one conversation.
Whether you are operating a single estate or a multi-property international portfolio, the engagement begins privately with a connectivity assessment.
Begin the Conversation